Far From the Tree Launches special Salem Film Fest Cider
When Salem Film Fest, the week-long all documentary film festival that runs from March 2-9, celebrates its tenth anniversary this year, it will be even more special because of Alex and Denise Snape, co-owners of Far from the Tree, a craft cider company specializing in unique, high-quality hard cider made from local ingredients.
They will create a special SFF Brew (stay tuned for its official name) that will reflect the film they are co-sponsoring, “First Lady of the Revolution”, the remarkable story of Henrietta Boggs, an Alabama Southern belle who takes a life-altering journey through marriage, civil war and audacious democratic reforms to become the First Lady of Costa Rica.
“When we think of documentary film, we think of raw, powerful emotion and beauty in storytelling. We hope to make a cider that will boast strong flavors and a lot of personality that people will enjoy from the first sip to the last,” Alex said.
Jeff Schmidt, SFF program director, couldn’t be more pleased with the collaboration between the two local mainstays. “I think the handcrafted artisan nature of the cider produced by Far From the Tree pairs up in a really interesting way with the artistic process of filmmaking. Henrietta Boggs is quite a character, and creating a tribute to her seems like a great fit!” he said.
Alex plans to launch the new cider on Sunday, February 26, days before the festival opens. He is working with the SFF committee to show the short films from the previous festivals in Far from the Tree’s tasting room that night, and he’d like to collaborate with Popped! Gourmet Popcorn in Salem to provide popcorn for his guests.
“Whenever we release a new cider, the response has always been very great. We hope the launch on February 26th will be just as successful,” he said.
Far from the Tree makes a craft hard cider based on a philosophy that respects tradition by controlling the entire production process from apple pressing straight through to bottling. The cider is made with local apples and exclusively natural ingredients. Over the almost three years they have been serving up their delicious hard cider, they have crafted other special brews, including Husk Cider, a small-batch fermentation designed to complement Island Creek oysters, and four brews inspired by inspired by the works of New England horror author, H.P. Lovecraft and released in October 2015 to coincide with Salem’s month-long celebration of all things Halloween.
Alex isn’t the only film fan at Far from the Tree. Erik Pudas, its head cider maker, is a former cinema projectionist who has worked at film festivals in the past and still enjoys the unique films only a festival setting can offer. Jen Tran, the tasting room manager and head of sales, has attended the festivals for the last several years. “As a growing Salem business, we have developed several connections and relationships with community leaders, volunteers and organizers, and are happy to help support them,” Alex said.
Salem Chamber of Commerce Executive Director (and a Salem Film Fest co-founder) Rinus Oosthoek echoes Alex’s enthusiasm. “I think the special brew is a fantastic way both to celebrate Salem Film Fest’s 10th Anniversary and to help promote the festival and FFTT at the same time. Our film fest audience will be very receptive to the idea, so we should be able to get FFTT some new customers,” he said, adding in his native Dutch, “Proost!”
Far from the Tree is located at 108 Jackson Street in Salem. For hours and more information, visit farfromthetreecider.com.
Salem Film Fest 2017 runs March 2-9. For more information and to purchase tickets, visit salemfilmfest.com.