“Goodnight Fatty” satisfies those late night munchies
Above: Erik Sayce and Jen Pullen, proud owners and creators of “Goodnight Fatties”.
Late last Friday night, a small storefront on Derby Street was abuzz with conversation, music and camaraderie. Couples canoodled at the bar, small groups huddled, drinks in hand, talking and laughing, and the duo behind the counter could barely keep up with the food orders.
The latest trendy theme bar or craft brew pub? Not quite. These millennials (and a couple of baby boomers) were savoring the nostalgic comfort and shockingly fabulous taste of homemade, small batch cookies and bottomless glasses of milk.
“I like chocolate inside chocolate,” said Anthony Schepsis, pointing to the puddle of melted chocolate that had oozed onto his plate from inside the warm double chocolate cookie he had just demolished with a cold glass of milk. “Who doesn’t like a cookie at 10 p.m. on a Friday?”
That was exactly the question Goodnight Fatty creators and owners, Jennifer Pullen and Erik Sayce, asked themselves after a date night in Salem not too long ago. “We were walking home from Turner’s Seafood and were both talking about how great it would be to have a quick place to get a warm cookie late at night,” Pullen said. The pair brainstormed the whole walk home, and came up with the “Goodnight Fatty” popup concept before they reached their front steps.
“We made a pact to keep it a secret – even from our own family!” Pullen added. “We were nervous our idea wouldn’t come to fruition.”
Once they had a plan, the couple, who both work at Salem Academy Charter School – Pullen in the food program and Sayce in the office of Communications and Development – needed a venue.
The day before Derby Joe’s, the breakfast, lunch and coffee shop at 142 Derby Street, opened its doors for the first time, Sayce “barged in”, in need of a cup of coffee. “They still served me!” Sayce exclaimed, even though they weren’t officially open. Sayce and Pullen became friends with Dan Crowther, Derby Joe’s’ owner, and brought him their first cookie, the “Cowboy Fatty”, to try.
As they drove away, Sayce remembers looking in the window and seeing Crowther dancing by himself as he finished eating it. “That’s how you know it’s good!” Pullen chimed in.
The young couple pitched the idea to Crowther that they commandeer his Derby Joe’s space after he closed and “sling cookies on weekends.” Crowther loved the idea, and the Goodnight Fatty popup was born.
Each weekend, from 7 p.m. until midnight, the two serve up a new variety of “Fatties” (the official name for their cookies) made in small batches, with ethical and quality ingredients, and most importantly served warm so they perfectly complement the ice-cold milk that is their patrons’ beverage of choice.
Sayce and Pullen met when they were in college, he at Salem State University and she at Keene State College. They had been friends for years before they started dating and last year, Sayce asked Pullen to marry him. Once they found out how expensive weddings were, they decided they could either go into “massive credit card debt or start a cookie business on weekends,” Sayce said.
Both are floored by the support they’ve received. They want to keep growing the business as long as it stays fun and something Salem residents want. By next month, they hope to add home delivery service of warm fatties.
For Pullen, who grew up on a large horse farm in New Hampshire her family still runs today, starting Goodnight Fatty has helped make Salem, which to her feels like a “huge city”, feel more like home. “It’s exciting to meet more locals and see them come back week-to-week smiling,” she said.
With Pullen’s background and skillset helping on the kitchen side of creating breathtakingly decadent flavors and adhering to the technicalities of food safety, and Sayce’s marketing tools, the two vegans could be poised for expansion. Instead, they are savoring their current accomplishment and the thrill of keeping their product fresh each week. “For now, we’re just excited to have some success under our belt and are totally focused on just pulling off next weekend,” Sayce said.
Goodnight Fatty is located at 142 Derby Street, in the Derby Joe’s location and is open Friday and Saturday from 7p.m. until midnight.